Figenzi
Dutch fragrance brand under Maxbrands portfolio.
Figenzi is a Netherlands-based fragrance brand operating under the Maxbrands NL corporate umbrella. Within that multi-brand portfolio structure, Figenzi serves the mass market with accessible compositions positioned for broad appeal and retail distribution across Dutch and European channels. The brand's identity draws on the established convention of Italian or Southern European naming to suggest warmth and sophistication — a common strategy in the mass fragrance sector where evocative naming compensates for the absence of genuine geographic heritage. Limited public documentation of the brand's history, catalogue, or creative personnel reflects its role as a portfolio brand within a larger cosmetics and personal care group rather than an independent creative house. Maxbrands NL's distribution expertise and manufacturing relationships allow Figenzi to maintain a retail presence without independent infrastructure. The house serves consumers seeking accessible, conventionally structured fragrance at everyday price points, positioning within a crowded mass-market segment where reliable quality at low cost is the primary competitive lever. Founding year and product range details are not publicly established.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
