Fiilit
Travel rendered as fragrance.
Fiilit — the name a portmanteau suggesting both feeling and travelling — was founded in Paris in 2017 by Régis Roumie, a habitual traveller who built the brand around the conviction that every culture and landscape carries a distinctive olfactory identity. Alongside his co-founder Eloi Lepelletier and collaborators including his sister Léa, Régis developed a collection of unisex, nature-inspired fragrances that function as olfactory postcards: each scent mapped to a specific destination, encoded in transparent ingredient selections traceable to their source terroir. The compositions are made in France and formulated to a standard of 87–100% natural ingredients, working with female perfumers Anne-Sophie Behaghel, Amélie Bourgeois, and Stéphanie Bakouche — all of Flair Studio or independent partnerships. The house supports reforestation initiatives and fair-trade sourcing practices, treating its supply chain as continuous with its values rather than separate from them. Fiilit occupies the niche tier with a particularly ethical character, appealing to fragrance enthusiasts drawn to the intersection of travel, ecology, and craft perfumery. The collection has grown steadily since its launch and is distributed through specialist fragrance retailers in France and internationally.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
