Fiorucci
Joyful, free-spirited Italian fashion since 1967
Fiorucci was founded in 1967 in Milan by Elio Fiorucci, who opened a single boutique on Galleria Passarella and built it into one of the defining cult fashion brands of the late 1970s and 1980s — a saturated pop-art aesthetic, the angel logo, the New York store on East 59th Street that became a Studio 54 satellite. The brand fell quiet in the 1990s and 2000s before being acquired by Janie and Stephen Schaffer in 2015 and relaunched. The fragrance line has appeared periodically over the brand's history, often in collaboration with European licensees. Compositions sit at the accessible end of the market — bright fruity-floral women's pillars, clean aromatic men's, occasional limited editions tied to seasonal fashion collections. Distribution runs through the brand's own retail and selected European fashion-leaning beauty stockists.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
