Flavia

Flavia is a contemporary line from Sterling Parfums, the Sharjah-based manufacturer better known for its larger Armaf brand. Where Armaf has built a reputation on Western designer-style compositions at accessible prices, Flavia targets a younger and more openly Middle Eastern aesthetic, with sweeter gourmand and fruity-floral accords delivered in flashier glass and metal flacons. The range expands quickly, often releasing in clusters around a single material — vanilla, oud, saffron, rose — and is distributed through online retailers, duty-free and specialty perfumery chains in the Gulf, South Asia and increasingly the United States. Perfumers behind the line are not publicly attributed, which is conventional for the segment. Pricing sits well below European niche while the presentation pushes upward, and the line's appeal rests on giving customers a credible luxury feel at designer cost.