Floraïku
Perfume as a poem, written in haiku.
Floraïku is the second house of Clara and John Molloy, founders of Memo Paris, launched in 2017 after a trip to Japan crystallised a new project. The name marries flora and haiku; Clara, a poet, writes original three-line verses for each fragrance, engraved on the back of every flacon. The opening collection of eleven scents debuted exclusively at Harrods, organised into three ceremonies — Secret Tea and Spices, Enigmatic Flowers, Forbidden Incense — plus a pair of darker Shadows. The house's signature is a tea-canister bottle with a smaller travel flask tucked inside, and a deliberately Japanese frame of reference: yuzu, shiso, kinmokusei, hinoki, sandalwood and incense. Aliénor Massenet and Sophie Labbé have written most of the line. Floraïku suits readers and collectors more than statement-makers; the compositions are quiet, transparent, and unmistakably built around restraint rather than projection.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
