Florence By Mills

Florence by Mills is an American beauty and personal care brand launched in 2019 by British actress Millie Bobby Brown, best known for her role as Eleven in Netflix's Stranger Things. Named after Brown's great-grandmother Florence and her grandfather Mills, the brand was conceived to offer clean, cruelty-free beauty products at accessible prices to the Gen Z demographic that closely follows Brown's career. The product range spans skincare, makeup, and personal care, with fragrance included as part of the lifestyle offering. Florence by Mills markets itself on values of authenticity, mental health awareness, and self-acceptance, positioning it within the growing movement of celebrity brands that prioritise purposeful messaging alongside product quality. The brand is sold through Ulta, Amazon, and international retail partners.