Flormar
Turkey's mass-market make-up house, with an Italian start.
Flormar was born in Milan in the late 1950s and flourished in Turkey, where the brand's founders chose the name by combining the names of their two daughters, Floridita and Maria. After decades of growth, the brand was acquired by Groupe Rocher in 2012 and sold in 2024 to a consortium of Turkish investors — Esas Private Equity, Tacirler Asset Management PE Fund I, and Credia Partners — returning the label to domestic ownership. Today Flormar operates across more than 80 countries through nearly 60,000 sales points, best known for its extensive nail colour range and affordable colour cosmetics. Its fragrance line forms a smaller but consistent part of the portfolio, offering accessible Eaux de Toilette and body mists that reflect the brand's ethos of vibrant colour, broad inclusivity across skin tones, and price points designed to democratise the cosmetics counter. The brand's dual European-Turkish identity gives it a distinct cultural positioning in both markets.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
