Fogg

Fogg is an Indian fragrance and personal care brand founded in 2011 by Darshan Patel under his company Vini Cosmetics. It rapidly became one of the best-selling deodorant and body spray brands in India, primarily on the strength of a clever marketing campaign that highlighted the fact that Fogg products contain no gas — only perfume — meaning more product per bottle than conventional aerosol deodorants. This straightforward value proposition resonated strongly with Indian consumers and helped Fogg displace established international brands in the mass-market body spray category. The brand offers a wide range of fragrances targeted at both men and women, with fresh, contemporary accords at prices accessible across India's diverse consumer market. Fogg is a genuine Indian retail success story built on consumer insight.