Ford Mustang
American horsepower, worn.
Ford Mustang is a licensed fragrance brand produced by Estée Lauder Companies, built around the cultural mythology of America's most enduring performance automobile. The Mustang name carries fifty years of associations with speed, open roads, and a particular strand of American masculine freedom that translates naturally into fragrance marketing. The line launched in the late 1990s with a straightforward masculine profile — fresh aromatics, green notes, and clean woods — and has produced several flankers over the decades. The Estée Lauder licence brings production quality and distribution reach well above what the automotive brand could achieve independently. Compositions are engineered for mainstream appeal: wearable, clean, and inoffensive in the best sense, suitable for men who want a fragrance without strong opinions about perfumery. The brand sells primarily through department stores and duty-free in the United States and internationally. Its value proposition is the Mustang name as much as the juice — a legitimate and commercially effective formula.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
