Fragonard
Grasse-born perfumery preserving a century of floral tradition.
Fragonard was founded in 1926 in Grasse — the historic capital of French perfumery — by Eugène Fuchs, who named the house after the eighteenth-century Grassois painter Jean-Honoré Fragonard. The house has remained family-owned for nearly a century and still operates its original perfume factory on the Boulevard Fragonard in Grasse, open to visitors year-round. The fragrance catalog is built around Provençal materials — rose, jasmine, lavender, mimosa — that the house sources or tracks from within the region, maintaining a craft identity that differentiates it from industrial prestige brands. The aesthetic is classic French feminine: florals, powders, and light orientals, rarely venturing into avant-garde territory. Prices are genuinely accessible — the Fragonard boutiques along the Côte d'Azur sell to tourists who want an authentic piece of Grasse history rather than a designer label. The brand's longevity reflects quiet confidence in its regional identity and a refusal to chase global mass-market formats.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
