Fragram Gramado
Perfumery and museum from Gramado, Brazil.
Fragram Gramado is a Brazilian fragrance house operating from Gramado, a city in the southern state of Rio Grande do Sul renowned for its European-influenced architecture, chocolate heritage, and tourism economy. The house occupies a dual role as both perfumer and cultural attraction: a perfumery and fragrance museum combined into a single destination that invites visitors to engage with fragrance creation firsthand alongside a curated olfactory history. This experiential dimension distinguishes Fragram from purely commercial fragrance operations — the house builds cultural capital through tourism as much as retail. Compositions draw on southern Brazilian botanical diversity and the region's European immigrant heritage, producing fragrances with a distinctive sense of geographic rootedness. Instagram presence under fragramperfumes supports domestic and tourist audiences. Operating at accessible price points, the brand serves both Gramado's significant tourist market and Brazilian consumers seeking fragrance with local cultural significance. Fragram represents the growing Brazilian artisan fragrance movement, where regional identity and direct consumer experience are the primary differentiators from global import brands.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
