Frazer Parfum

Frazer Parfum was founded by Tammy Frazer in South Africa as a natural and organic luxury fragrance house grounded in African botanical heritage. Frazer sources ingredients from the African continent — rooibos, buchu, cape fynbos, and other endemic botanicals alongside more widely available natural materials — producing compositions that feel genuinely South African rather than simply inspired by generic Africa imagery. The house positions itself in the African luxury segment, challenging the assumption that serious niche perfumery must originate in Paris, London, or New York. Frazer functions as both founder and creative nose, maintaining the personal authorship and material integrity central to the house philosophy. Distribution is primarily direct and through select African and international specialty retailers. Frazer Parfum has been recognized in emerging African luxury circles for its commitment to sustainable sourcing and authentic regional identity.