Timeline
Releases
1988
Hollywood
→1989
273 Rodeo Drive
→1989
273 Rodeo Drive For Men
→1993
Touch
→1993
Fred Hayman'S Touch
→1995
Touch for Men
→1995
Fred Hayman'S Touch For Men
→1997
Fred Hayman'S Hollywood
→1998
Hollywood for Men
→1999
Fred Hayman'S Hollywood For Men
→2003
273 Indigo for Men
→2003
273 Indigo
→2003
Touch With Love
→2003
Hollywood Star
→2004
273 Red
→2004
273 Red For Men
→2004
Touch With Love for Men
→Fig. 02
DNA over time
Family share per era
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
1985–1989
3
1990–1994
2
1995–1999
5
2000–2004
7
WoodyCitrusFloralGourmandGreenAquaticAromaticSmokyFruitySpicyChypreAmberyPowdery
Catalog · 18
All fragrances
other
273 Red
other
273 Rodeo Drive
273 Rodeo Drive is named for the Beverly Hills address of Fred Hayman's boutique — and it announces itself with corresponding fanfare.
other
Touch
edp
Hollywood for Men
other
273 Indigo for Men
other
Hollywood
edp
273 Indigo
edp
Touch With Love
edp
Touch for Men
edp
Hollywood Star
edp
273 Red For Men
other
273 Rodeo Drive For Men
edp
Fred Hayman'S Hollywood
edp
Fred Hayman'S Hollywood For Men
edp
Fred Hayman'S Touch
edp
Fred Hayman'S Touch For Men
edp
Touch With Love for Men
edp