Frey Wille

Frey Wille, the Viennese jewellery and decorative arts house founded in 1951 by Michaela Frey, built its reputation on fire enamel work of exceptional chromatic intensity—pieces inspired by Klimt, Hundertwasser, and Byzantine mosaic tradition. When the brand extended into fragrance, it brought the same commitment to vivid, handcrafted beauty. The fragrances are positioned at the prestige level, consistent with Frey Wille's jewellery pricing, and approach scent the way the designers approach enamel: with layered color, warmth, and an almost painterly attention to material richness. Compositions favor warm florals, amber, and precious woods that evoke the golden, opulent atmosphere of the Secession period. Distribution is tied closely to Frey Wille's own boutiques in high-footfall luxury locations across Europe, the Middle East, and Asia, ensuring the fragrance is experienced in the context of the full artistic brand world. A distinctive crossover between applied arts and perfumery.