Fruttini
Fruity shower care for a young and playful market.
Fruttini is a German personal care brand founded in 2008 and manufactured by Mann & Schröder, a Baden-Württemberg cosmetics company with a broad portfolio of shower, bath, and body care products. The brand targets a young, playful demographic with fruit-inspired shower gels, bath fizzes, and body care items emphasising bright, sweet, and candied fragrance accords — primarily tropical fruits, berries, and citrus. Fruttini products are sold through German drugstore chains such as dm and Rossmann at very accessible price points, positioning the brand in direct competition with similar youth-oriented lines from Balea, Rival de Loop, and international equivalents. The fragrance element is functional rather than fine — shower gel scents deliver a brief burst of fruit-forward freshness rather than a lasting skin scent. Mann & Schröder's production capabilities keep quality consistent across what is a high-turnover, fashion-driven product range. Fruttini does not appear in conventional fine fragrance discourse but is tracked in databases because its scented products have dedicated followings among fans of sweet, playful body care rather than traditional perfumery.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
