Future Society

Future Society is an American niche fragrance house founded in 2023 by Jasmina Aganovic, a biotech entrepreneur previously behind ingredient-innovation company Ginkgo Bioworks. Aganovic brings a rigorous scientific sensibility to the brand while anchoring the creative work in recognisably emotional fragrance territory. The house collaborates with some of the industry's most respected perfumers — Jérome Epinette, Daniela Andrier, and Olivia Jan are among those who have contributed compositions — resulting in a portfolio that rewards olfactory attention without sacrificing wearability. Fragrances are packaged in clean, modern formats that foreground the juice rather than decorative architecture. The brand's conceptual focus on community, identity, and cultural evolution reflects Aganovic's background at the intersection of science, culture, and commerce. Future Society launched with strong press reception and retail positioning in upscale American boutiques. It represents a serious attempt to build a values-forward niche house with genuine perfumery credibility from its first release.