Gap
American casualwear, in scent.
Gap is the American clothing retailer founded in 1969 in San Francisco by Donald and Doris Fisher, and one of the foundational brands of late-twentieth-century mass-market casualwear. Its fragrance line debuted in 1994 with four unisex eaux — Grass, Earth, Day and Heaven — that became cult objects of the 1990s minimalist scent moment. The perfumery has been produced under licence with Inter Parfums and follows the brand's broader aesthetic: clean, accessible, slightly nostalgic, more about wearable everyday scent than statement. Most releases revolve around fresh aromatics, clean florals and soft musks, sold through Gap's own stores and mass-market beauty channels. It suits a wearer looking for an undemanding daily fragrance with the easy familiarity of an American basics retailer — the olfactory equivalent of a white t-shirt.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
