GDK / Grey de Kouroun
West African personal care with fragrance.
GDK / Grey de Kouroun is a Nigerian personal care and fragrance brand operating within the West African beauty market, with digital presence through gdkafrica.com. The dual naming — GDK as the operating acronym alongside the more evocative Grey de Kouroun — suggests a brand navigating between domestic market recognition and international aspirations. Operating in the mass tier, the brand produces fragrances and personal care products calibrated for West African consumer preferences: typically warm, projection-forward compositions that perform well in hot and humid climates, alongside body care formats integrated with scent. Nigeria's beauty and personal care market is among the largest on the continent, driven by a young and growing population with increasing disposable income and strong interest in international beauty conventions filtered through local aesthetic and olfactory preferences. GDK represents the entrepreneurial energy of Nigerian fragrance and cosmetics, where brands built with continental distribution ambitions compete alongside imported European and Asian mass brands. Limited public information about founding year and catalogue reflects a brand at an earlier stage of formalised brand documentation.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
