Geoffrey Beene
American fashion and fragrance heritage.
Geoffrey Beene was an American fashion designer who launched his eponymous house in 1963, earning a reputation for architectural cuts and functional elegance at a moment when American fashion was finding its own voice. The fragrance line began in the 1970s and produced Grey Flannel in 1975, a woody fougère by perfumer André Fromentin that became one of the defining masculine fragrances of its era and remains a cult reference today. Beene by Beene followed as a softer, more approachable flanker. After Beene's death in 2004 the brand was eventually acquired by Authentic Brands Group, which continues to distribute Grey Flannel and a handful of flankers. The house occupies an accessible price tier, and Grey Flannel in particular is frequently cited by enthusiasts as among the best value-for-money classics in the Western fragrance canon.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
