Ghost
Soft British florals, frosted-glass classics.
Ghost is a British fashion label founded in 1984 by Tanya Sarne, known through the late twentieth century for fluid, bias-cut viscose dresses that became a staple of London and New York wardrobes. The brand diversified into perfume in 2000 and the fragrance side has since outlived the various corporate moves of the clothing line, with Coty Inc. now holding the licence and distributing Ghost scents in more than seventy countries. The perfumes — Ghost the Fragrance, Sweetheart, Deep Night, Anticipation, Whitelight — work in a soft, white-floral and musky register, often with peony, rose, vanilla and clean amber bases pitched at mass-market British high-street and chemist retail. Compositions are unfussy and pretty rather than challenging, and the bottles keep the original frosted-glass moonstone shape. Ghost suits wearers who want quiet, romantic everyday florals.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
