Giardini di Toscana
Since 1942, perfumes with an unmistakable Italian touch.
Giardini di Toscana is an Italian artisan perfume house rooted in a family pharmacy opened in 1942 in Bibbiena, in the Casentino Valley of Tuscany. Founded by Silvia Martinelli — whose grandparents Giovan Piero and Emma Ducci began the fragrant tradition, later carried forward by daughter Irma in the 1960s — the house operates under a philosophy of eco-luxury: high-concentration fragrances built from organic and environmentally sustainable ingredients. Silvia, the in-house nose, transforms memories of the Tuscan landscape — childhood sweets, wildflower fields, sun-warmed earth, coastal breezes — into long-lasting, gender-neutral compositions. Each bottle is crafted with artisanal precision, far from industrial production, and carries an unmistakably Italian warmth that ranges from creamy gourmands to luminous florals.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
