Gin Tonic
Botanical cocktail, bottled.
Gin Tonic is a fragrance brand produced by Maurer & Wirtz, the long-established German fragrance house behind labels including 4711, Sir Irisch Moos, and Tabac. Launched around 2008, Gin Tonic translates the sensory identity of the classic cocktail into mass-market cologne: dry juniper, bitter citrus peel, effervescent bubbles, and the faintly medicinal herbal quality of tonic water. The concept is clever without being clever-clever—it works as a fresh, botanical-tinged daily wear that rewards the association without requiring the wearer to explain the reference. Pricing is firmly mass-market, making Gin Tonic a practical choice for German drugstore shoppers who want something more distinctive than a generic fresh fougère. Maurer & Wirtz's technical infrastructure ensures solid quality at a low price point. The brand has found a loyal niche within the cocktail-inspired fragrance micro-category, which has grown as bartending culture has expanded into mainstream lifestyle territory.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
