Giorgio Beverly Hills
Rodeo Drive perfumery, eighties-loud and unrepentant.
Giorgio Beverly Hills began in 1961 as a Rodeo Drive boutique opened by Fred Hayman and George Grant, and grew over two decades into a reference point for Los Angeles luxury. In November 1981 the store launched its signature fragrance, Giorgio — a loud, tuberose-driven floral by Bob Aliano and Francis Camail that became one of the defining scents of the 1980s and helped invent the modern celebrity-fragrance playbook through aggressive scented inserts in magazines. Hayman sold the fragrance arm to Avon in 1987 for a reported one hundred and sixty-five million dollars; it later passed to Procter and Gamble in 1994 and to Elizabeth Arden in 2007, and is now part of the Revlon-owned Arden portfolio. The house's extant line — Giorgio, Red, and a handful of flankers — keeps the original Beverly Hills postal address as part of its iconography. It suits wearers who treat the loud, lacquered femininity of the eighties as a still-vital style rather than a period costume.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
