Golden Rose

Golden Rose is a Turkish beauty brand founded in 1983 under Erkul Cosmetics, headquartered in Istanbul. The company built its reputation in nail polish and colour cosmetics before expanding into fragrance alongside body care and skincare, creating an accessible full-beauty offering for the Turkish domestic market and increasingly for export. Golden Rose fragrances sit firmly in the mass market, offering brightly packaged eaux de toilette in contemporary floral, fruity, and fresh categories at price points that make regular repurchase straightforward. The brand's colour cosmetics success—it has grown to be among the most widely distributed nail and lip brands in Turkey and neighboring markets—gives the fragrance line shelf prominence and brand recognition that smaller fragrance-only competitors cannot match. Distribution spans domestic pharmacies and beauty retailers, international export channels, and growing e-commerce. A reliable, high-volume player in Turkish accessible beauty.