Graff
Luxury jeweler's fragrance collection.
Graff, the London jeweler founded by Laurence Graff in 1960 and built into one of the world's foremost dealers in exceptional diamonds, extended its expertise into fragrance as a natural expression of its positioning at the extreme upper end of luxury. The fragrance collection reflects the house's core sensibility: precious, restrained, and calibrated for a clientele to whom cost is an aesthetic signal rather than a constraint. Master perfumers including Julie Pluchet, Pascal Gaurin, and Jérôme Epinette contribute compositions that match Graff's jewellery philosophy—technically flawless, deliberately understated, built to endure. Scents avoid the ostentatious projection of celebrity fragrance and instead inhabit the same register as a perfectly cut stone: clarity achieved through discipline. The house uses precious botanical ingredients—rose absolute, rare woods, costly resins—that correspond to the material values already embedded in its jewellery. For collectors of ultra-premium fragrance, Graff represents a credible entry from a house that has never needed to overstate its credentials.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
