Granado
Brazil's oldest pharmacy, working in perfume since the Empire.
Granado opened in Rio de Janeiro on 6 January 1870, founded by Portuguese-born José Antonio Coxito Granado as a pharmacy producing remedies, soaps and cosmetics from plants and herbs grown on his small farm in Teresópolis. It became the official pharmacy of the Brazilian Imperial Family and built a national reputation on classics like the Polvilho talc and traditional glycerin soaps that are still in production. In 1994 the company was acquired from the Granado family by English entrepreneur Christopher Freeman, who modernised distribution while preserving the heritage product line and the original pharmacy interiors. In 2004 Granado folded the Belém-born perfumery Phebo into the group. The contemporary fragrance line — Vetiver, Imperial, Esplanada, Tradicional — leans on Brazilian materials and an art-deco visual identity, sold through standalone boutiques in Brazil and increasingly in London, New York and continental Europe.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
