Habibi

Habibi—Arabic for 'my love' or 'my darling'—is a fragrance brand active from around 2011, working in oud-anchored and Oriental-inspired compositions that draw on the rich fragrance traditions of the Arab world. The name positions the house within the Gulf and Middle Eastern fragrance market, where warm, resinous, and heavily ouded compositions are cultural touchstones rather than niche exoticism. Habibi fragrances tend toward accessible price points, making the Middle Eastern olfactory vocabulary—oud, rose, amber, bakhoor-like smoke, and sweet musks—available to a broad audience beyond the luxury Arabic fragrance segment dominated by houses like Amouage and Roja Dove. Specific founder identity and country of registration are not reliably documented in major databases. The brand's founding year of 2011 places it within a period of significant growth in Western appetite for Arabic-style fragrances, which likely contributed to its market timing.