Hanae Mori
East and West, fused in butterfly elegance.
Hanae Mori is the perfume line of the late Japanese couturière Hanae Mori (1926–2022), the first Asian designer admitted to the Chambre Syndicale de la Haute Couture in Paris. Founded as a fragrance house in 1995, the line is built around the butterfly motif that defined Mori's fashion work, and around an East-meets-West sensibility that pairs softly gourmand Western structures with Japanese restraint. The house's signature, the 1996 Butterfly eau de parfum composed by Bernard Ellena, became a cult favourite for its blackberry, almond and sandalwood accord. Subsequent releases such as HM for men and Magical Moon extended the range into woody and fruity-floral territory. Production and licensing have changed hands several times since Mori's couture house closed in 2004, but the perfume line continues to be distributed internationally.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
