Happyland Studio
Artisan perfume from Perrysburg, Ohio.
Happyland Studio is an independent artisan perfumery founded in 2019 by E.J. Wells and based in Perrysburg, Ohio. Wells studied natural perfumery and applies a hands-on approach to each release, working with botanicals, resins, and carefully sourced synthetics to build layered, wearable compositions. The studio produces in small quantities and is direct-to-consumer, which keeps the brand deeply responsive to its community. Releases have explored themes of nostalgia, nature, and emotion rather than luxury signaling. The house represents a strand of American indie perfumery that emerged in the late 2010s: founder-driven, transparent about materials, and unbothered by mainstream distribution. Happyland Studio is positioned at the niche tier for price, with pricing kept accessible by indie standards. Wells also serves as house perfumer, making the label a genuine one-person artistic practice rather than a branded vehicle.
