Haus of Gloi
Iowa indie perfumery making vegan fragrance with a seasonal, gothic sensibility.
Haus of Gloi is an American artisan fragrance and body care house founded in 2009 and based in Iowa, producing vegan perfume oils, whipped soaps, sugar scrubs, and body butters with a distinctive gothic-fairy-tale aesthetic. The house operates on a seasonal catalogue model — a core collection supplements limited seasonal releases aligned with the solstices, equinoxes, and Halloween — which has cultivated a devoted community of collectors who track drop dates and trade limited editions. Fragrance profiles lean toward atmospheric evocations: autumnal woods, damp leaves, dark florals, beeswax, incense, and sweet gourmand notes that feel rooted in Northern European folk tradition rather than conventional fine fragrance. Haus of Gloi competes in the indie body-art-fragrance space alongside brands like BPAL (Black Phoenix Alchemy Lab), sharing an audience that values storytelling, whimsy, and anti-corporate aesthetics. All products are vegan and cruelty-free, and this commitment is central to the brand identity. The house has sustained a loyal following for over fifteen years by maintaining consistent quality, responsive customer service, and a creative output that feels genuinely personal rather than trend-driven.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
