Hei Poa
Authentic monoi from Polynesia.
Hei Poa is a French body care and fragrance brand founded in 1988 and part of Groupe Gilbert, inspired by the Polynesian tradition of monoi — the sacred blend of coconut oil and tiare flower used in the islands of French Polynesia for skin, hair, and ritual. The name comes from the Tahitian language and the brand's entire identity is built around this single ingredient: monoi de Tahiti appellation d'origine, a protected designation that guarantees authentic Polynesian origin. Fragrances and body care products weave tiare flower, coconut, and tropical florals into approachable compositions that evoke Pacific warmth and island ease. The brand operates in French pharmacies and beauty retail, positioned at an accessible price point that puts the exotic appeal of monoi within everyday reach. Hei Poa's longevity — nearly four decades of continuous trading — reflects genuine consumer loyalty to both the ingredient and the escapist fantasy it delivers with considerable sensory effectiveness.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
