HelloHelen

HelloHelen is a Ukrainian niche fragrance house founded in 2020 by Helen Nechyporuk, emerging from Kyiv as part of a vibrant new wave of Eastern European independent perfumery. The brand is built on the premise that fragrance is a deeply personal act of self-expression, and its concept reflects this — customers are guided through discovery processes to find or build compositions that align with their individual character rather than following trend cycles. Helen Nechyporuk serves as both creative director and perfumer, bringing an intimate artistic perspective to each release. The fragrances often engage with Ukrainian nature and culture as source material, weaving references to the Carpathian highlands, Black Sea summer, and the sensory memory of Ukrainian domestic life. Despite launching during a period of immense national difficulty, HelloHelen has continued to operate and has developed an international following among consumers drawn to the brand's resilience and authentic voice. It occupies a committed niche positioning with genuine artistic ambition.