Hollister

Hollister Co. is a youth-facing retail brand launched in 2000 by Abercrombie & Fitch as a more affordable complement to the main A&F line. The brand constructed a Southern California surfing mythology — despite no genuine connection to the California town of the same name — and made heavy fragrance use central to its retail identity, most visibly in the way its stores dispense signature scents through the ventilation system. That ambient immersion was part of a broader strategy to make the retail environment itself feel branded and exclusive. The fragrance range follows a simple brief: fresh aquatics and clean musks aimed at teenagers and young adults, built for broad appeal at accessible price points. Individual releases are not credited to named perfumers and do not attempt creative distinction from the market standard. Abercrombie & Fitch Co., the parent group, also produces fragrance under the A&F and Abercrombie Kids labels following a similar production and retail model.