Hugh Parsons
London's streets, worn on the skin.
Hugh Parsons established his London fragrance house in 1925, building compositions rooted in the specific sensory character of the city itself—the smell of wet stone after rain, leather from the City's tailors and saddlers, urban florals softened by air and pavement. The house represents a distinctly British approach to fragrance: matter-of-fact, atmospheric, refusing sentimentality or theatrical projection. Parsons named several releases for London streets and neighborhoods, grounding each scent in specific geography rather than abstract mood. Contemporary releases maintain that founding vision, translating the city's particular emotional register into wearable form without nostalgia or pastiche. The house occupies a modest but loyal following among those who value British restraint and place-specific fragrance narrative. Hugh Parsons distributes primarily through specialist retailers and direct channels, maintaining the understated character that has defined the brand across its century of continuous operation. The fragrances are built for urban wear—precise, resilient, city-scaled.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
