Hummer
Automotive power in a bottle.
Hummer fragrance is an American licensed scent brand launched in 2004, drawing on the rugged off-road identity of the General Motors vehicle brand and distributed by Elizabeth Arden. The fragrances are built for a masculine audience that identifies with outdoor adventure, raw power, and American scale, using aromatic woods, earthy musks, and fresh aquatics as the primary compositional language. The range trades directly on the Hummer automotive brand's imagery — chrome, horsepower, dominance — rather than developing an independent perfumery identity. Priced accessibly, the line reached broad retail distribution and found an audience among consumers who bought into the Hummer lifestyle.
No accords yet.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
