I Profumi di Firenze

I Profumi di Firenze grew out of a small Florentine apothecary tradition, formalised in the 1960s by the Cassetti family as a perfumery drawing on Renaissance recipes archived in the city's monasteries and pharmacies. The house's compositions are presented as historical reconstructions — Caterina de' Medici's water, Mediceo Ottocento, Talco Delicato — each tied to a Florentine figure or era. The catalogue stays close to a quiet Tuscan register: iris, mimosa, fig, Florentine talc, neroli, tobacco. Compositions are simple by niche standards, more focused on a single accord than on dramatic development, and bottled in pharmacy-style flacons. Distribution remains largely Italian and European, with select stockists in Asia, and pricing sits in the lower niche tier.