Ideo Parfumeurs
Born in Lebanon, made in France.
Ideo Parfumeurs is a Lebanese niche fragrance house founded in 2016 by Antoine and Ludmila Bitar, a couple who relocated from Beirut to Paris to build the brand at the intersection of Middle Eastern and French fine fragrance traditions. The brand's tagline, 'Born in Lebanon, Made in France,' encapsulates its identity — deeply shaped by Levantine memory, landscape, and botanical culture, but realized through French perfumery craft and Paris-based production. Ludmila Bitar, trained as a perfumer, creates much of the house's portfolio alongside collaborators Margaux Le Paih Guérin and Marie Duchêne. Ideo's fragrances explore memories of the Levant — cedar forests, jasmine-filled nights, the dusty warmth of Beirut afternoons — rendered with French technical precision and modern niche sensibilities. The house distributes selectively through specialist niche retailers internationally, with strong presence in France, the Gulf, and the US. Ideo represents a significant contribution to the small but growing tradition of Levantine niche perfumery produced in France.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
