Ignacio Figueras

Ignacio Figueras is an Argentine niche fragrance house launched in 2019 by Ignacio Figueras — known internationally as Nacho — one of the world's highest-ranked polo players and a global ambassador for Ralph Lauren. Figueras's personal brand sits at the intersection of sport, fashion, and Argentine pastoral heritage, qualities that translate naturally into fragrance marketing. Working with master perfumer Carlos Benaim of IFF, whose credits span decades of important classical and contemporary work, the house produces masculine eau de parfums that reference the Argentine landscape: leather, grass, dry wood, warm spice, and the faint smoke of an outdoor fire. The compositions are serious rather than celebrity-shallow, benefiting from Benaim's technical depth and Figueras's genuine passion for the category. The house positions itself in the niche tier — above designer celebrity launches in both ambition and price — and sells through specialist fragrance retailers and the brand's own channels. It represents an unusually credible foray into perfumery by an athlete-turned-brand.