Inatur

Inatur is an Indian natural beauty and wellness brand built around the philosophy that Indian botanical heritage offers everything needed for effective personal care and fragrance. The brand formulates skincare, haircare, and scented products using Ayurvedic-influenced ingredients — neem, turmeric, rose, sandalwood, and various regional herbs — presented in a modern, digitally native format that appeals to India's growing health-conscious consumer base. Inatur's fragrance offerings tend toward the functional end of the spectrum: body mists, scented oils, and room fragrances that use traditional Indian aromatic materials in accessible formats. The brand distributes primarily through its own website and leading Indian e-commerce platforms, positioning itself as an accessible alternative to both imported natural beauty brands and conventional Indian personal care. For consumers interested in Indian botanical fragrance traditions without the price of artisan attar houses, Inatur provides a credible, ingredient-focused entry point. The brand's transparency about formulation resonates with a younger Indian demographic increasingly critical of synthetic-heavy mass products.