Ivanka Trump

Ivanka Trump is an American fragrance and lifestyle brand founded by Ivanka Trump, businesswoman, author, and former White House adviser to her father, President Donald Trump. The fragrance line, launched around 2012, offered accessible luxury scents packaged with the New York polish that the Ivanka Trump brand projected during its commercial peak. The fragrances targeted professional women seeking sophisticated, wearable compositions at contemporary price points rather than luxury tier pricing. The brand's retail presence contracted significantly following the political controversies surrounding the Trump family during the 2016 presidential campaign and subsequent administration, with several major retailers discontinuing the line. Its current commercial activity is limited compared to its earlier profile.