Jacques Fath
Post-war Parisian couture, kept alive in perfume.
Jacques Fath was a Parisian couturier who opened his fashion house in 1937 at twenty-five and became, alongside Dior and Balmain, one of the three central figures of immediate post-war French haute couture. He died in 1954 at forty-two; the perfumery side, begun in 1945 with Chasuble and crowned in 1947 with Iris Gris, lapsed shortly after. Iris Gris — a peach-and-orris composition — is widely cited among the great perfumes of the twentieth century, and its rarity made the house a connoisseur's name even when it was effectively defunct. The Panouge group acquired the brand in 2008 and has run it as a serious perfumery project since, reviving Iris Gris and commissioning new work from contemporary noses. A boutique opened on Avenue Victor-Hugo in Paris in 2025.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
