Jaquline

Jaquline is an Indian beauty brand producing mass-market fragrances and colour cosmetics for price-sensitive domestic consumers. The brand operates within the growing segment of digitally distributed Indian beauty labels, leveraging e-commerce platforms to reach consumers in metro and tier-2 cities who want contemporary beauty products at affordable price points. Fragrance offerings tend toward fresh, sweet, and floral profiles that reflect current Indian popular taste, with lightweight body mists and eaux de toilette suited for everyday wear in warm climates. The brand's cosmetics range, including foundations, lipsticks, and eye products, provides the primary commercial anchor, with fragrance as a category extension that broadens the beauty offering rather than defining the brand's core identity. Jaquline's product naming and marketing borrow from international brand aesthetics, positioning the house as an affordable alternative to imported mass-market brands for Indian consumers seeking recognizable fragrance styles.