Jass

Jass is an Indian fragrance house with roots dating to 1939, producing attars, concentrated perfume oils, and contemporary eau de parfum compositions from a base in India. The house draws on traditional Indian perfumery techniques developed over centuries, using materials such as sandalwood, rose, jasmine, vetiver, and spices that have defined South Asian olfactory culture. Jass positions itself in the premium accessible tier within India, competing with the growing domestic niche market while remaining accessible enough for a broader middle-class consumer base. The catalogue spans classic Indian florals and orientals alongside more contemporary Western-influenced compositions designed for younger urban consumers. The brand has updated its visual identity and communication for the social media era, with Instagram and digital retail playing an increasingly important role in reaching younger audiences beyond its traditional customer base. With over eighty years of operation, Jass carries an institutional credibility in the Indian market that newer artisan brands cannot replicate, giving it a stable foundation from which to pursue both heritage and contemporary product lines.