Jay-Z

Jay-Z is an American celebrity fragrance brand associated with Shawn Corey Carter, known professionally as Jay-Z, the rapper, entrepreneur, and cultural mogul whose career spans music, sports management, art collecting, and luxury consumer goods. The fragrance line, developed in the early 2010s, represents one of many business ventures through which Jay-Z has extended his brand into consumer categories beyond music. As an individual deeply interested in luxury and craftsmanship, Jay-Z's fragrance approach aims higher than the typical celebrity scent — compositions are intended to reflect genuine quality rather than merely trading on name recognition. The fragrances target aspirational consumers drawn to the blend of street credibility and sophisticated luxury that defines the Jay-Z personal brand.