Jivago

Ilana Jivago launched her eponymous Beverly Hills house in 1994 with a debut that stopped the industry cold: 24K, a floral fragrance containing actual flakes of 24-karat gold suspended in its liquid. Debuting at Cannes before reaching Nordstrom counters on Mother's Day 1995, the scent—built on Bulgarian rose, jasmine, and tuberose—symbolised prosperity and solar energy in Jivago's cosmological vocabulary. The Fragrance Foundation recognised it as an iconic classic in 2012, and the house earned a FiFi Award nomination for technological innovation as early as 1996. Jivago's creative output has always blended sensory luxury with meaning. The 1997 release 7 Notes & 7 Elements drew its structure from musical composition, channelling proceeds into music-education programmes; Connect, released in the aftermath of 11 September 2001, was deliberately conceived as an olfactive gesture of healing. Fragrances are traditionally presented not on paper blotters but on marabou feathers—a small theatrical touch that distils the house's belief that scent is theatre as much as chemistry. With a compact range retailing at accessible luxury price points, Jivago occupies a singular niche: serious craft and spiritual ambition within a presentation that gestures towards Hollywood glamour rather than Parisian restraint. Ilana Jivago's guiding conviction—that fragrance enhances memory and that creation is an act of pure love—colours every bottle her house has produced.