John Varvatos
American men's fragrance with a rock heritage.
John Varvatos is an American men's lifestyle brand founded in late 1999 in New York by the designer of the same name, who had previously led menswear design at Calvin Klein and Polo Ralph Lauren. Rock-and-roll iconography — guitars, vintage Americana, downtown New York — runs through the visual language and into the fragrance catalogue. The first men's fragrance launched in 2004, with a women's release following in 2008 and the popular Artisan, Vintage, and Dark Rebel lines arriving subsequently. Compositions tend toward warm woods, leather, tobacco, and citrus-aromatic structures, generally licensed through Elizabeth Arden / Revlon and aimed at department-store distribution. The overall identity sits in accessible-prestige territory: confident, slightly worn-in, and consistently trading on the brand's New York rock heritage.
- Woody100
- Aromatic85
- Soft Spicy73
- Fresh Spicy66
- Amber63
- Leather56
- Citrus
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
