Jul et Mad
Conceived with passion, born from love, raised with French perfumery mastery.
Jul et Mad Paris is an independent Parisian haute parfumerie founded in 2012 by the couple Julien Blanchard (Jul) and Madalina Stoica-Blanchard (Mad), whose chance meeting at a Montmartre café became the founding mythology of the house. Each fragrance in the collection translates a chapter of their shared life — travels, seasons, emotions — into refined, unisex compositions that open luminously, develop with nuanced texture, and settle into a sleek, long-lasting sillage. The house works with a collective of acclaimed noses including Dorothée Piot, Cécile Zarokian, Luca Maffei, Stéphanie Bakouche, and Sidonie Lancesseur. Bottles are architecturally minimal, letting the juice speak; concentration is high and pricing reflects the ultra-niche tier, placing Jul et Mad alongside the most serious independent Parisian houses.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
