Justin Bieber
Pop star charisma, bottled.
Justin Bieber's fragrance franchise began in 2011 with the debut scent Someday, developed with perfumer Honorine Blanc and marketed through Elizabeth Arden. The launch was timed to the peak of Bieber's commercial dominance as a teenage pop phenomenon, targeting his young, predominantly female fanbase with accessible, sweet-fruity compositions that matched the aspirational tone of his public image. Someday broke records as one of the fastest-selling celebrity fragrance launches in history, reportedly exceeding $3 million in the first three weeks. Subsequent releases including Girlfriend, Collector, and the Believe line extended the franchise across several years, maintaining accessibility in both price and olfactory profile. As Bieber transitioned from teenage idol to adult artist and married Hailey Baldwin in 2018, the fragrance narrative evolved accordingly. The brand operates as a genuine commercial fragrance enterprise rather than a peripheral celebrity endorsement, with multiple successful launches spanning the better part of a decade.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
