
Katy Perry
Own the throne.
Katy Perry Fragrances is a celebrity fragrance line launched in 2010 in partnership with Gigantic Parfums, subsequently moving to Coty in 2012. Inspired by Perry's maximalist pop persona, each release is built around a theatrical concept — from the cat-shaped bottles of debut Purr and Meow! to the jewelled crown packaging of Killer Queen — with juices that favour approachable, sweet-leaning compositions in the fruity-floral tradition. The line is explicitly designed for accessibility and mainstream appeal: bright, fun, and unambiguously pop-cultural. Perry has been notably hands-on in the creative direction, shaping the visual storytelling of each launch. The fragrances are distributed globally through mass and drug-store retail channels, making them a prominent entry in the celebrity scent category.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.











