Khayali

Khayali — Arabic for 'imaginary' or 'visionary' — emerged from the UAE in 2019 as a niche house positioning itself at the intersection of Gulf fragrance tradition and forward-looking contemporary aesthetics. The house works with oud, amber, and rich florals as its structural vocabulary while embracing unexpected compositional choices that distinguish its output from more conventional regional perfumery. Launched during a period of significant growth in UAE niche fragrance culture, Khayali benefits from access to the region's skilled perfume artisans and premium raw material networks. The fragrances appeal to both local consumers deeply familiar with the aromatic traditions being referenced and international niche enthusiasts attracted to the house's ability to contextualize those traditions within a contemporary framework. Khayali presents itself as a next-generation Gulf fragrance brand: respectful of heritage but unwilling to be constrained by it.